Amplifying Enrollment Through Student-Led Content
Student Voices, Authentic Stories
Capabilities
- Content
- Strategy
- Video
- Social
Industry
- Higher Education
Solutions
- User Generated Content
The Challenge
Idaho State University needed a sustainable content approach that resonated authentically with prospective students. Epicosity saw an opportunity to leverage ISU's student ambassador program to create a scalable monthly content engine—one that balanced creative freedom with brand consistency while managing student schedules and production timelines.
The Solution
Epicosity developed a UGC program that empowered student ambassadors to become storytellers for ISU. Students submit raw footage, Epicosity handles professional editing and brand integration, and monthly themes align with the recruitment calendar.
Strategic paid amplification extends top-performing content to target audiences, creating a sustainable engine that produces four-plus authentic, brand-aligned videos per month.
The Work
From September through November 2025, student ambassadors created vertical video content showcasing day-in-the-life experiences, favorite campus spots, academic programs, and what makes ISU special. Each video received professional editing with branded subtitles, graphics, and music—ensuring quality while preserving authentic student voice.
The program balanced organic reach with paid amplification on Meta and TikTok to extend top content to prospective students beyond ISU's existing followers.
The UGC program demonstrated strong engagement and reach across platforms from September through November 2025, proving that authentic student voices resonate with prospective Bengals.
Organic Growth That Matters
Instagram organic reach grew by over 40%, while Facebook saw a 71% increase in organic reach. These significant jumps show prospective students are actively seeking out and engaging with student-generated content. This organic momentum means ISU's authentic stories are breaking through the noise without relying solely on paid promotion.
Video Views Drive Interest
The program generated over 860,000 video views across platforms, giving prospective students genuine glimpses into campus life. High video view counts indicate students are watching all the way through. They're not just scrolling past, they're actually interested in what current Bengals have to say.
Link Clicks Signal Intent
More than 10,500 link clicks from the content directed prospective students to take action, whether exploring programs, checking out campus resources, or learning more about ISU. These clicks represent engaged prospects moving deeper into their decision journey.
Platform Efficiency
TikTok proved 96% more efficient per click compared to Meta, highlighting the platform's strength in reaching younger, mobile-first audiences authentically. This is exactly where prospective students are spending their time.
Instagram Reel
"Best Spot on Campus" vertical video
Students doing a fun trend showing their favorite spots on campus.
Top performer
Instagram Reel
"Three things I love about my dorm" student testimonial
Clips showing why a student a student enjoys her dorm.
Instagram Reel
"Three things I love about my dorm" student testimonial
Clips showing why a student a student enjoys her dorm.
Instagram Reel
"A week at ISU" day-in-the-life montage
Compiled clips from one week of campus life - classes, activities, dining, studying. ISU-branded transitions and captions. 37,744 impressions, 415 clicks.
NSU "Experience Northern" Landing Page
NSU "Experience Northern" Billboard
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Related Work
Amplifying Enrollment Through Student-Led Content
Idaho State University - User Generated Content
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