Our work spanned both broad awareness initiatives and targeted enrollment marketing, all while operating within UNL’s rigorous brand governance framework. At the outset of each engagement, we aligned closely with UNL’s brand leadership to clarify messaging standards, creative boundaries and audience priorities.
From awareness campaigns to highly customized academic promotions, we adapted our workflow and deliverables to match the goals, resources and review processes of each participating unit.
Our strategists developed motion-graphic digital advertising that got to the heart of what it means to be a UNL student, and our work with the communication studies team yielded a specialized messaging strategy to assist in their storytelling efforts.
