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Wor-Wic Community College

Reinvigorating a college mascot for a new era

Turning the tides — demonstrating a full-scope evolution of an athletic brand

Capabilities


  • Strategy
  • Video Production
  • Brand
  • Apparel Design
  • Event Production
Industry


  • Higher Education
Solutions


  • University Brand

The Challenge

On the verge of exploring the next phase of school spirit and organized athletics, Wor-Wic sought a phasing out of its long-time mascot, Wicky, and the introduction of a new character to usher in a the new era with a splash.

 

The Solution

Fin was developed as a more representative icon for Wor-Wic, with the determination, strength and commitment to excellence that helps him swim all oceans, both athletic and academic. His look is inspired by the fortitude and fearlessness that defines the Wor-Wic student.

The Work

Working side-by-side with the Wor-Wic team and with the support of campus leadership, we built out a digital and physical execution of Fin, from apparel design to signage to hype video content. Additionally, we supported our client partner in a roll-out strategy and scripted material for the launch event.

 

Wor-wic Brand guidelines
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NSU "Experience Northern" Landing Page
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NSU "Experience Northern" Billboard
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Wor-Wic Hat and t-shirt
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Wor-Wic Logo Flag
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Wor-Wic Thermos
WW_Mugs_Mockup
Wor-Wic family of Logos
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