Reinvigorating a college mascot for a new era
Turning the tides — demonstrating a full-scope evolution of an athletic brand
Capabilities
- Strategy
- Video Production
- Brand
- Apparel Design
- Event Production
Industry
- Higher Education
Solutions
- University Brand
The Challenge
On the verge of exploring the next phase of school spirit and organized athletics, Wor-Wic sought a phasing out of its long-time mascot, Wicky, and the introduction of a new character to usher in a the new era with a splash.
The Solution
Fin was developed as a more representative icon for Wor-Wic, with the determination, strength and commitment to excellence that helps him swim all oceans, both athletic and academic. His look is inspired by the fortitude and fearlessness that defines the Wor-Wic student.
The Work
Working side-by-side with the Wor-Wic team and with the support of campus leadership, we built out a digital and physical execution of Fin, from apparel design to signage to hype video content. Additionally, we supported our client partner in a roll-out strategy and scripted material for the launch event.
Wor-wic Brand guidelines

NSU "Experience Northern" Landing Page

NSU "Experience Northern" Billboard

Wor-Wic Hat and t-shirt

Wor-Wic Logo Flag

Wor-Wic Thermos

Wor-Wic family of Logos

Subscribe to the Higher Education Insights Newsletter
Subscribe to the Higher Education Insights Newsletter
Stay ahead in higher ed with trends, tips, and data-driven insights delivered monthly. Subscribe now to make smarter decisions and stay connected with what’s next in education.
Related Work
Amplifying Enrollment Through Student-Led Content
Idaho State University - User Generated Content
Read More