With administrative changes and a shifting campus landscape, Northern State University sought to reestablish itself as a unique player in the region through era-defining research and a creative approach that differentiated from other state universities.

The inception of “Experience Northern” came from ample stakeholder input, creative development on behalf of Epicosity and a considered back-and-forth that accounted for the authentic and lived experience of being a Northern student, while acknowledging its perceived geographic shortcomings as one if its secret weapons.