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Monroe Community College

Demonstrating accessibility & removing barriers

Selling the community college experience — removing the stigma and emphasizing the immense value

Capabilities


  • Insights
  • Content
  • Media
  • Strategy
  • Studio
  • Web
  • Brand
Industry


  • Growth Marketing
Solutions


  • Student Recruitment
  • University Brand

The Challenge

Across several demographics, MCC was incorrectly perceived as an extension of the high-school experience rather than a "true" college experience, despite its housing opportunities, campus life and direct connection to the SUNY system.

The Solution

“Invested in You” was the direct response to the question, “why should I invest money in college?” Leaning into workforce readiness, the value of transferable SUNY credits, the breadth of programs and the atypical lifestyle opportunities at MCC, the campaign underlined the flexibility of starting your career journey at Monroe.

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MCC Viewbooks/Print Collateral

The Work

Shooting on location at MCC’s Rochester, N.Y., campus, we developed a multi-year campaign showcasing students leveraging their own personal strengths into careers that align with their passions. Our efforts included multiple video and photography shoots, a wide array of program-promoting digital marketing and transit advertising to capture working adults returning to college.

0:30 INVESTED IN YOU VIDEO 1
0:15 INVESTED IN YOU VIDEO 2
0:15 INVESTED IN YOU VIDEO 3

Display Ads

MCC SUNY RECONNECT Landing Page
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MCC Metro Transit Ads
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MCC METRO TRANSIT WALL SIGN
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MCC METRO TRANSIT BUS STOP SIGN
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MCC Billboards
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MCC Photography
MCC Photography
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