<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
Skip to content
University of Arkansas - Pulaski Technical College

UA-PTC sees an 83% web conversion rate

UA-PTC leverages key marketing strategies to convert audiences.


  • Content
  • Studio
  • Strategy
  • Media

  • Higher Education

The Goal

Located in Little Rock, Arkansas, the University of Arkansas - Pulaski Technical College (UA-PTC) had a few goals. For one, they wanted to reach their prospects where they are, find a message that got to the heart of why they decide to go to college and show them that with aid they can afford education. They needed to challenge expectations for their target audiences:

  • Traditional students (including CTE prospects and those looking for a transferable program).
  • Adult learners (including non-credit and certificate seekers).

Second, UA-PTC was battling their reputation of being "the culinary school" or the "school up the hill." They offer culinary programs, but their offerings extend far beyond that. We needed to challenge their brand awareness.

As such, it became clear to us that selling the notion of changing perspectives on “expected” is about more than just a generic campaign — it takes a unique approach that directly and genuinely depicts how what makes a college student means something different for each individual. It means the skills they've built can translate to something different — perhaps even something more lucrative for bolstering their future career path.


The Story Behind "Break Free From Expected"

Life offers a whole lot of variety. And some paths might seem “right” on paper. But which path is truly “for you?” Are you a hustler? Are you a master of precision? Are you born to lead? Every career path has two lanes — the one you settle for and the one free from limitations. If you’re ready to game-change your expectations, turn to the University of Arkansas Pulaski Technical College. Because life isn’t about settling — it’s about tapping into what drives you.

UA-PTC — Break Free From Expected

  • UAPTC_Wall-Graphic_Mock
  • UAPTC_Billboard_Mockup

The Solutions

UA-PTC launched their FY24 recruitment marketing campaign in July 2023. This strategy incorporated a multi-channel marketing campaign utilizing both traditional and digital advertising tactics. 

The campaign leveraged key times during the year to extend a small budget and to maximize the return on the advertising dollars. The strategy included three media blocks that ran alongside the school's registration windows for each term (Spring, Fall, Summer).

Our work with UA-PTC includes a suite of digital ad assets, traditional and out of home assets, a full video shoot, a success equation and more. 

Application Page Conversion Rate

The conversion rate for the campaign is currently 83%. This high conversion rate is an indicator of the high-quality traffic visiting the apply page. 

Application Page Visitors

Since it's launch, the campaign has driven over 14,000 potential students to the apply page of the UAPTC website. 

Apply Now Clicks

On the same application landing page, the campaign has generated over 11,000 conversions (i.e. apply now clicks). 

Be Bold ...
Drop Us A Line