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University of Arkansas — Pulaski Technical College

Outcome-based messaging wins the day

Focus on the future — demonstrating the fruits of their labor with slice-of-life relatability

Capabilities


  • Insights
  • Media
  • Strategy
  • Video Production
  • Content
  • Web
  • Brand
Industry


  • Growth Marketing
Solutions


  • Student Recruitment
  • University Brand

The Challenge

UAPTC’s key demographics by and large had a sentiment that college isn’t “for them,” with the institution seeking to emphasize its standing as an asset for upskilling and making big career moves within reach.

 

The Solution

“Break Free from Expected” sells the notion of changing your perspective — a unique approach that directly and genuinely depicts how what makes a college student means something different for each individual. That the skills you’ve built can translate to something different — perhaps even something more lucrative for bolstering your future career path.

UAPTC Display Ads
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UAPTC Wall Signage

The Work

Through a series of on-campus and off-campus video shoots, we captured the “before and after” of college, highlighting the speed and flexibility with which you can transition from learning to earning. And underlining the notion that barriers shouldn’t prevent you from your ultimate goals. This included an exploration of the school’s brand mark and carrying that through to the design elements in every piece.

0:15 Branding Video 2025
0:15 Branding Video 2025
0:30 Branding Video 2023
UAPTC Vertical Social Videos
UAPTC Display Ads
UAPTC-3AD-Mockup
UAPTC Billboards
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  • UAPTC_BB_Mockup1
UAPTC Campaign Landing Page
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