The Half That Works: How to Track Your Marketing’s Performance
A Practical Guide to Bringing Clarity to Higher Ed Content Strategy
Higher ed teams are producing more content than ever—but most of it isn’t connected, measured, or strategically aligned. The result? Busy calendars, missed opportunities, and campaigns that struggle to show real impact.
That’s where Epicosity’s Hero–Hub–Hygiene Content Strategy Guide comes in.
This free eBook—paired with a plug-and-play Content Clarity Worksheet—gives you a practical, easy-to-implement structure for organizing your content, planning with purpose, and understanding exactly where to focus your content efforts. Built from years of experience helping higher ed institutions elevate their storytelling and enrollment marketing, this system is made for real teams with real goals, not theory-driven textbooks.
What you'll learn:
- How the Hero–Hub–Hygiene model brings structure to content chaos
- The role each tier (Hero, Hub, Hygiene) plays in the student journey
- How to audit your existing content and find your biggest opportunities
- A repeatable cadence for planning content across a full academic year
- How to measure the impact of each tier with confidence
- Ways to align marketing, admissions, and leadership around a shared strategy
What you'll get:
- The HHH Strategy eBook: A straightforward guide to planning, producing, and measuring smarter content
- Content Clarity Diagnostic Worksheet: A fillable matrix + scoring tool to map your content maturity
- Tier-Based Recommendations: Personalized next steps based on your audit
- Real examples from Epicosity Clients: Showing Hero, Hub, and Hygiene content in action
- A Framework: a clear approach you can present to leadership to secure buy-in and resources
Get the Free eBook + Template
Our team specializes in marketing for many higher ed institutions across the country — including state universities, community colleges, technical colleges and private universities.
Let's hit the books.
Our brand ambassador Justin Summers will help show you the path to get there. It's a journey, and we'll be by your side – every step of the way.