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Paid Media Campaign Management

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, LinkedIn, programmatic display, and other relevant channels.

• Develop and implement audience targeting strategies using first-party data, platform audiences, and third-party segments to reach the right users at the right time.
• Write and test ad copy, headlines, and calls to action in collaboration with the creative team, applying performance insights to improve messaging over time.
• Manage campaign budgets with precision, allocating spend efficiently to maximize return and meet client KPIs.
• Perform ongoing bid management, A/B testing, and creative rotation to continuously improve campaign efficiency and results.

Analytics and Performance Reporting

• Monitor campaign performance daily, identifying trends, anomalies, and optimization opportunities across all active accounts.
• Build and maintain reporting dashboards that translate raw data into clear, actionable insights for internal teams and clients.
• Deliver regular performance reports with analysis, recommendations, and forward-looking strategy to account teams and clients.
• Track and report on key metrics including impressions, clicks, conversions, cost per acquisition, and return on ad spend.
• Conduct audience analysis, keyword research, and competitive audits to inform campaign strategy and identify growth opportunities.

Social Media Advertising

• Develop and execute paid social strategies across Meta, LinkedIn, X, TikTok, and other emerging platforms based on client objectives.
• Coordinate with the content and creative teams to ensure ad assets meet platform specifications and align with brand standards.
• Manage retargeting and lookalike audience strategies to drive lower-funnel conversions and maximize the value of existing audiences.
• Stay current on platform algorithm updates, ad policy changes, and new ad formats to keep campaigns compliant and competitive.

Strategy and Collaboration

• Partner with account executives to develop integrated media plans that align paid digital tactics with broader campaign goals.

• Contribute to client presentations, strategy documents, and quarterly business reviews with data-backed performance analysis and recommendations.
• Collaborate with the SEO, content, and web teams to ensure alignment between paid and organic digital efforts.
• Proactively surface emerging platform opportunities, beta features, and industry trends that could benefit client programs.