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Join Our Epic Team
Epicosity, a full-service marketing agency located in Sioux Falls, SD, is looking to expand our media team with the addition of a Media Buyer / Planner.
We’re looking for a changemaker. Not a maker. Not a doer. A changemaker.
Media Buyer
The Media Buyer/Planner serves a critical role in the development of a clients’ strategy to reach their audience effectively. In this role, you will collaborate with other team members to translate creative ideas into media placements across all media platforms for existing clients as well as new business prospects. The Media Buyer / Planner will foster vendor relationships, negotiate buys and seek added value opportunities, and establish and communicate deadlines for media materials.
Primary Responsibilities
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Work closely with the client team to understand strategic goals, audience segmentation, budget, and timing for campaign.
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Collaborate with the Media Operations Specialist on campaign execution, pre-launch tracking setup, tagging, dash boarding, and reporting.
Strategic Planning
- Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively.
Budget Planning
- Create and evaluate media plan options that align with client objectives while maintaining budget oversights to maximize return on investment.
Campaign Execution
- Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys.
- Collaborate with the Media Operations Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management.
- Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying.
Relationship Management
- Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns.
Performance Analysis
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Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes.
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Present post-campaign reports with actionable insights to clients.
Additional Duties
- Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
- Collaborate with clients to understand campaign goals and communicate media strategy clearly
- Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
- Develop case studies that highlight successful campaigns and foster new business opportunities
- Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
- Participate in ongoing professional development, including earning certifications
Platform-Specific Tools
Media Platforms & Tools
- Google Ads
- Meta Ads Manager (Facebook/Instagram)
- LinkedIn Campaign Manager
- The Trade Desk (TTD) and other DSPs
Other Required Skills
- Website Tagging and Tracking: Google Tag Manager (GTM)
- Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs)
- Data Visualization Tools: Looker Data Studio, Power BI
- Microsoft Excel and Google Sheets
- Experience working from a media brief with a team
- Strong communication skills
Ideal Skills & Qualifications
Qualifications & Certifications
- Experience managing multi-channel campaigns (search, social, digital, radio, TV)
- Strong understanding of audience segmentation and targeting strategies
- Ability to analyze large data sets and translate findings into actionable recommendations
- Creative mindset for developing media strategies
- Exceptional negotiation skills
- DSP or Google Ads and Analytics certifications (a plus)
- Willingness to learn and grow in a fast-paced, evolving media landscape
Benefits
At Epicosity, our employees are our most valuable assets! Taking care of them is our top priority. Below are a list of the benefits we provide for our team.
- Paid Time Off
- Paid Holidays
- 401(k) Matching
- Health Insurance
- Dental Insurance
- Vision Insurance
- Aflac Coverage
- Flexible Scheduling
- Health Savings Account
- Professional Development Assistance
- One Annual Work from Anywhere Week
- One to Two Remote Days Per Week
- Profit Share Bonus
- EpicosityXP — Focus on Company Culture & Experiences
- Craft Beer Fridays