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• Work closely with the client team to understand strategic goals, audience segmentation, budget, and timing for campaign.

• Collaborate with the Media Operations Specialist on campaign execution, pre-launch tracking setup, tagging, dash boarding, and reporting. 

Strategic Planning

• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively. 
  

Budget Planning

• Create and evaluate media plan options that align with client objectives while maintaining budget oversights to maximize return on investment. 

Campaign Execution

• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys. 
• Collaborate with the Media Operations Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management. 
• Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying. 

Relationship Management

• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns. 

Performance Analysis

• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes. 

• Present post-campaign reports with actionable insights to clients. 

Additional Duties

• Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
• Collaborate with clients to understand campaign goals and communicate media strategy clearly
• Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
• Develop case studies that highlight successful campaigns and foster new business opportunities
• Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
• Participate in ongoing professional development, including earning certifications