Looking for an exciting career?
Let's talk.

Collaboration

• Work closely with the Strategy & Insights Team and Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns
• Collaborate with the Digital Media Specialist on campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting

Strategic Planning

• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively

Budget Management

• Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment

Campaign Execution

• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys
• Collaborate with the Digital Media Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management
• Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying

Relationship Building

• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns

Performance Analysis

• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes
• Present post-campaign reports with actionable insights to clients

Additional Duties

• Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
• Collaborate with clients to understand campaign goals and communicate media strategy clearly
• Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
• Develop case studies that highlight successful campaigns and foster new business opportunities
• Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
• Participate in ongoing professional development, including earning certifications