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Reporting & Performance Insights

• Own monthly and quarterly reporting cycles for assigned clients.
• Pull and analyze performance data from media, agency platforms, and other sources.
• Identify trends and patterns in performance, creative, and messaging that can inform campaign optimization.
• Write clear, concise insight summaries and partner with Media on optimization recommendations.
• Build charts, visualizations, and narrative-driven slide decks for internal and client-facing presentations.

Research & Insights

• Support the development of quantitative and qualitative research by organizing and preparing documentation for the Director of Strategy & Insights.
• Assist in client research by becoming familiar with and using marketing insights and research tools to pull market, audience, or brand information.
• Help prepare client research documents, workshop materials, and client strategy decks. Document interviews, focus groups, meetings from strategic sessions and overall assist with research findings.
• Contribute to the development and refinement of insights and research products.

Marketing Strategy Support

• Collaborate with clients and internal teams to identify marketing opportunities, clarify goals, and support the development of insight-driven strategies.
• Serve as a primary client contact for ongoing strategic initiatives by preparing insights, drafting recommendations, and maintaining strategic documentation.
• Develop the first draft of strategic inputs, which would include audience insights, competitive observations, channel implications, and preliminary recommendations for review by the Director of Strategy & Insights.
• Support annual strategic planning with oversight by the Director of Strategy & Insights
• Translate insights into actionable direction for content, creative, and media teams, ensuring strategic alignment across departments.
• Monitor client performance trends, emerging opportunities, and competitive shifts, proactively sharing insights that inform ongoing optimization and strategy evolution.

• Bachelor’s degree in Marketing, Communications, Analytics, or related field.
• 1–3 years of experience in marketing, analytics, research, content strategy, or a related field.
• Strong understanding of marketing channels, KPIs, and campaign performance fundamentals.
• Ability to interpret data and articulate insights clearly in writing and presentations.
• Proficiency with modern office software, communication tools and marketing analytics platforms.
• Understanding of SEO, content strategy, CRM platforms in B2C.
• Experience working with audience or insight tools.
• Experience in higher education or financial services is a plus.