Creative Battles & Breakthroughs ft: Luke Tatge || MOD Podcast

What really makes your brand stand out?

On this episode of A Matter of Degrees, Epicosity's Vice President of Creative Luke Tatge explains that it's not just bold ideas—it's creative that performs. Dive into what happens when strategy and imagination work together to truly move the needle for higher education brands that want real results.

Luke opens up about navigating stakeholder feedback (the good, the bad, and the tricky), and how to rise above the “Sea of Sameness” in today’s crowded markets. Luke also shares a behind-the-scenes look at one of Epicosity’s favorite projects—an exciting collaboration with Idaho State University that proves smart creative and data-driven strategy can deliver measurable impact.

From the evolving role of AI in campaign work to the “secret sauce” behind Epicosity’s creative process, Luke offers practical insights for CMOs and marketing leaders who want their brand storytelling to spark connection and conversion.

His biggest takeaway? Don’t settle for safe. Standout work means having the courage to take creative risks that align with strategy and audience insight. If you’re ready to turn your next campaign into something that’s not just seen—but remembered—this episode is your guide to doing exactly that.

Key Takeaways

Too long didn't watch? Here's what you should remember. 

• Don't settle for safe.
• Great creative is done in collaboration—not behind the curtain.
• Marketing is so much more than making ads. It requires real trust and communication between agencies and the clients they partner with.
• Change doesn't happen without buy in from the key cooks in the kitchen (AKA your stakeholders).
  

Hearing from an expert with a decade of experience can help put things into perspective. Check out the episode for more.