Intentional Content Marketing ft: Cooper Chwialkowski || MOD Podcast

If content is king, who is queen? 

On this episode of A Matter of Degrees, Epicosity's Content Marketing Specialist Cooper Chiwialkowski dives into what separates standout content from the endless noise brands compete with every day, especially in the higher education space. He also explains why authenticity is queen on organic media platforms.

Tom dives into common misconceptions about the higher education marketing media space, the key parts of reaching your audience rather than just a channel and how parents are way more important to reaching students than you may have thought.

One major theme? The balance of quality and quantity. Cooper breaks down how to build trust through storytelling and authenticity rather than chasing algorithms. He also touches on creating culture for a client—understanding their voice so deeply that you can loosen the reins on your content to make it feel intentional rather than forced advertising.

If your brand or institution is ready to shift from “posting” to truly connecting, this episode offers practical, grounded advice on how to make your message resonate and your strategy work smarter.

Key Takeaways

Too long didn't watch? Here's what you should remember. 

• Posts should do two of three things: entertain, educate or inform.
• Don't fall into the analysis paralysis trap.
• Before deciding whether to jump into a rising platform, do you even have the team capacity to do so?
• Out-of-the-box ideas can either serve as a distinction in the market or a distraction from what matters.

Hearing from an expert with a years of experience can help put things into perspective. Check out the episode for more.