Navigating Media in Higher Ed Marketing ft: Tom Koeller || MOD Podcast

How do you reach the right audience with the right message?

On this episode of A Matter of Degrees, Epicosity's Media Director Tom Koeller discusses breaking habits, finding audiences and rethinking what effective media really means for higher ed marketers.

Tom dives into common misconceptions about the higher education marketing media space, the key parts of reaching your audience rather than just a channel and how parents are way more important to reaching students than you may have thought.

Throughout the episode, Tom shares how he doubles as a media therapist to help clients confront fears of change and break away from what has become a habitual choice. Sometimes going outside your comfort zone makes all the difference for your audiences. Let's get you inspired and reflecting—and maybe a little uncomfortable—in all the right ways.

A bonus? In the final segment, he covers some tips for marketing teams with smaller budgets. Does quantity or quality matter more when the money is tight? Why isn't your media doing what you need it to in the market? 

Key Takeaways

Too long didn't watch? Here's what you should remember. 

• Stop chasing strategies based solely on last year's results.
• Don't ignore emerging platforms.
• Parents do matter.
• Media is ever changing, so stop doing "what we've always done."

Hearing from an expert with a years of experience can help put things into perspective. Check out the episode for more.