A successful existing campaign was years on, and ISU sought a new iteration that would breathe new life into built-in brand equity. Something that would resonate in new ways in a crowded higher ed marketplace but would exist in the same family as “ROAR.”
The Solution
“Bengals Rise” leaned into the notion of a hero’s journey — where your individual goals, dreams and desire drive the college experience you make for yourself. A thoughtful brand exploration with the ISU team helped us arrive at an authentic statement of truth that applies universally.
ISU Admissions Direct Mail
The Work
“Bengals Rise” leaned into the notion of a hero’s journey — where your individual goals, dreams and desire drive the college experience you make for yourself. A thoughtful brand exploration with the ISU team helped us arrive at an authentic statement of truth that applies universally.
“Bengals Rise” leaned into the notion of a hero’s journey — where your individual goals, dreams and desire drive the college experience you make for yourself. A thoughtful brand exploration with the ISU team helped us arrive at an authentic statement of truth that applies universally.
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