AB&T undergoes a brave new rebrand
Rebrand breaks free from expectations with bright colors.
The Story
Financial institutions are, by their very nature, risk-averse. So how do you capture the bold spirit that fuels them and empowers their customers to fuel their dreams? Epicosity recently undertook that challenge as we launched a new brand identity for American Bank & Trust. The key factor that ties AB&T to their customers is their shared connection to hopes, dreams and aspirations. We carried this idea throughout the rebrand. The notions of breaking free of expectations and using a broad, bright color palette were central to our approach.
![case-abt-2 case-abt-2](https://www.epicosity.com/hs-fs/hubfs/Epic2021/Case%20Study%20Images/case-abt-2.jpg?width=2000&height=954&name=case-abt-2.jpg)
![case-abt-3 case-abt-3](https://www.epicosity.com/hs-fs/hubfs/Epic2021/Case%20Study%20Images/case-abt-3.jpg?width=2000&height=964&name=case-abt-3.jpg)
![case-abt-1 case-abt-1](https://www.epicosity.com/hs-fs/hubfs/Epic2021/Case%20Study%20Images/case-abt-1.jpg?width=2000&height=964&name=case-abt-1.jpg)
- A complete rebrand fueled by hope, optimism and humanity.
- Relaunch of AB&T’s web presence featuring the new brand.
- Billboards throughout the bank’s service area.
- Targeted digital ads deployed across multiple platforms.
![case-abt-5](https://www.epicosity.com/hs-fs/hubfs/Epic2021/Case%20Study%20Images/case-abt-5.jpg?width=1140&height=844&name=case-abt-5.jpg)
The Results
The creative brought in over 25 million impressions in total paid media.
Organic search traffic, a key performance indicator (KPI) improved by 16%.
“Apply now” clicks on the admitted campaign increased 157% year over year.
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