American Bank & Trust

Hopes, Dreams, and Aspirations

The Story

Financial institutions are, by their very nature, risk-averse. So how do you capture the bold spirit that fuels them and empowers their customers to fuel their dreams? Epicosity recently undertook that challenge as we launched a new brand identity for American Bank & Trust. The key factor that ties AB&T to their customers is their shared connection to hopes, dreams and aspirations. We carried this idea throughout the rebrand. The notions of breaking free of expectations and using a broad, bright color palette were central to our approach.

HubSpot Video
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The Details
  • A complete rebrand fueled by hope, optimism and humanity.
  • Relaunch of AB&T’s web presence featuring the new brand.
  • Billboards throughout the bank’s service area.
  • Targeted digital ads deployed across multiple platforms.
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The Results
  • 25 million impressions total paid media
  • 10,167 landing page views
  • 108% increase in overall website users, compared with the same period in the previous year
  • Landing page view time (a key KPI) average of 118 seconds
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