Financial institutions are, by their very nature, risk-averse. So how do you capture the bold spirit that fuels them and empowers their customers to fuel their dreams? Epicosity recently undertook that challenge as we launched a new brand identity for American Bank & Trust. The key factor that ties AB&T to their customers is their shared connection to hopes, dreams and aspirations. We carried this idea throughout the rebrand. The notions of breaking free of expectations and using a broad, bright color palette were central to our approach.
The Details
A complete rebrand fueled by hope, optimism and humanity.
Relaunch of AB&T’s web presence featuring the new brand.
Billboards throughout the bank’s service area.
Targeted digital ads deployed across multiple platforms.
The Results
25 million impressions total paid media
10,167 landing page views
108% increase in overall website users, compared with the same period in the previous year
Landing page view time (a key KPI) average of 118 seconds
