Financial institutions are, by their very nature, risk-averse. So how do you capture the bold spirit that fuels them and empowers their customers to fuel their dreams? Epicosity recently undertook that challenge as we launched a new brand identity for American Bank & Trust. The key factor that ties AB&T to their customers is their shared connection to hopes, dreams and aspirations. We carried this idea throughout the rebrand. The notions of breaking free of expectations and using a broad, bright color palette were central to our approach.