Family is everything

Aladdin Companies serves owner-operators and small-fleet owners in the trucking industry with a unique, but robust, niche of financial services. The company felt it could differentiate itself through its focus on relationships, but needed a brand that could deliver on that promise —one uniquely rooted in the American dream. 

We created a new brand identity, infusing contemporary elements to align with Aladdin's evolving image. This also included a redesigned web presence, new logo apparel, and a targeted, direct mail campaign, reaching out to key stakeholders with personalized messages. An internal launch event for Aladdin employees instilled pride and understanding of the rebrand, fostering unity and enthusiasm within the company.