When Services Center Credit Union came to Epicosity with big goals for a new name and a new brand experience, we got right to work… listening. After a thorough discovery phase, we aligned their foundational “whys” with what would soon become their new name, tone and design style. All the research and strategy paid off in a big way.
- Brand persona development and brand campaign strategy
- Multiple round-table discovery sessions with every credit union team member + surveys to members and partners
- Vintage modern logo design + new Explorers brand promise and compass design mark
- Revised brand collateral, signage, credit/debit card designs, social media ads, outdoor billboards, local newspaper ads, website refresh and brand launch video
- Existing members felt the new energy, and potential members had even more reason to relate to (and choose) the Explorers brand experience
- Overwhelmingly positive reaction for credit union members and staff
- Increased momentum for subsequent branch location opening in the months following the rebrand