<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
Explorers Credit Union

Discover the Difference

The Story

When Services Center Credit Union came to Epicosity with big goals for a new name and a new brand experience, we got right to work… listening. After a thorough discovery phase, we aligned their foundational “whys” with what would soon become their new name, tone and design style. All the research and strategy paid off in a big way.

HubSpot Video
ExplorersCU_Discover_The_Difference_2
ExplorersCU_Discover_The_Difference_3
ExplorersCU_Discover_The_Difference_4
ExplorersCU_Discover_The_Difference_5
The Details
  • Brand persona development and brand campaign strategy
  • Multiple round-table discovery sessions with every credit union team member + surveys to members and partners
  • Vintage modern logo design + new Explorers brand promise and compass design mark
  • Revised brand collateral, signage, credit/debit card designs, social media ads, outdoor billboards, local newspaper ads, website refresh and brand launch video
ExplorersCU_Discover_The_Difference_6
ExplorersCU_Discover_The_Difference_7
ExplorersCU_Discover_The_Difference_8
ExplorersCU_Discover_The_Difference_11
The Results
  • Existing members felt the new energy, and potential members had even more reason to relate to (and choose) the Explorers brand experience
  • Overwhelmingly positive reaction for credit union members and staff
  • Increased momentum for subsequent branch location opening in the months following the rebrand
 

Looking for a partner? Let's talk.