The promotional campaign prominently featured the authentic faces of Sioux Falls community members, popping up in a variety of video assets: a lively brand-reveal, a friendly welcome video, and some lifestyle snapshots for both broadcast and digital. This campaign captures the vibrant spirit of the community. A narrator, characterized by confidence, swagger and relatability serves as the conduit for ushering Levo into a new decade with a discernible sense of style.
The website redesign was executed to authentically embody what it means to "Levo." The focal point of the redesign was the positive and dynamic messaging, with the sales pitch positioned as a subsidiary element. This comprehensive strategy extended to a multifaceted brand rollout that included live events, strategic communication initiatives, out-of-home displays and the introduction of freshly curated welcome collateral. The result was a cohesive and sophisticated experience designed to resonate with the target audience.
