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Sioux Falls Regional Airport

Airport boarding soars 20% YOY

The Sioux Falls Regional Airport sees increase in travelers, in part, thanks to elevated marketing efforts.



  • Growth Marketing

The Goal

The Sioux Falls Regional Airport seeks to elevate its brand and showcase its unique offerings in the travel industry. Its primary goal is establishing itself as a premier travel hub through highlighting its upgraded facilities, increased direct destinations and adaptability in the face of industry challenges. The target audiences include local residents, frequent flyers, tourists and potential business travelers, all of whom are seeking a seamless and enjoyable travel experience.

The "Gateway to Everywhere" campaign is centered on portraying Sioux Falls Regional Airport as the ultimate gateway to diverse destinations and experiences. By focusing on modernized facilities, state-of-the-art amenities and the airport's ability to adapt, we aim to evoke excitement and adventure.

The Story Behind "Go Anywhere from Here"

Escapism is at the heart of every travel-adjacent campaign, and you can’t associate much more directly to this notion than in marketing for an airport. But what is it that makes Sioux Falls’ own regional airport stand out? And how can one tell the story of the evolution its undergone over the past decade, from enhanced facilities to increased direct destinations? (Not to mention the game-changing state of the tourism industry set off by 2020.)

The Sioux Falls Regional Airport stands out in travel marketing with its upgraded facilities and expanded direct destinations over the past decade. They positions themselves as a gateway to diverse experiences, as the airport's story reflects resilience, progress, and the spirit of exploration.

  • 22-FSD-FB-Carousel-Mockup
  • FSD Fly Direct_Carousel Ad2_Mockup

The Solutions

In response to the widespread desire for escape, our video campaigns focus on timeliness and relatability. The people’s collective desire is to break away from the ordinary, and our videos aim to capture that sentiment, offering an enticing escape for our audience that’s not far out of reach.

Simultaneously, our brand's online presence has undergone a retail-style revamp. The redesigned website mirrors the clean and sleek aesthetic of the airport, highlighting amenities, enhancing the overall customer experience, and showcasing the diverse range of offerings available. This strategic transformation provides travel-seekers with a visually appealing and user-friendly website that aligns with the modern and expanded features of the airport itself.


The Results


With flyers returning post-pandemic and the media from the campaign from 2021 to 2022, total number of boardings increased from 506,211 to 611,933. Enplanements from 2022 – 2023 increased 9% (611,933 to 667,038) or 2019-2022 increased 5% (582,500 to 611,933).


Out of a total of 382,210 site users, 89,966 of them completed their goals (clicks).

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