The StoryWhen you’re in the business of bulk boxes and bags, expect a tough time stirring up excitement about your products. Unless you’re Helluva Container and you’ve retained Epicosity. Their name says it all — and proves that success starts with the right state of mind. We repackaged Helluva’s positivity, ambition, irreverence and enthusiasm in a new brand strategy and campaign called “Box. Bag. Believe.”
We put the concept to work in a series of targeted videos that substituted for Helluva’s most important sales channel — tradeshows and conferences shut down by the Covid-19 pandemic. The success of the all-digital campaign obliterated expectations: with full-video-view rate 50% above our own standards, a click-through rate almost 10x over industry standards, and conversions worth almost a quarter million dollars in three months, “Box. Bag. Believe.” instantly became one of Epicosity’s most explosive successes in any medium.