The Details
We put the concept to work in a series of targeted videos that substituted for Helluva’s most important sales channel — tradeshows and conferences shut down by the Covid-19 pandemic. The success of the all-digital campaign obliterated expectations: with full-video-view rate 50% above our own standards, a click-through rate almost 10x over industry standards, and conversions worth almost a quarter million dollars in three months, “Box. Bag. Believe.” instantly became one of Epicosity’s most explosive successes in any medium.
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