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+ Royal River Casino & hotel

Take the Crown

I'm the queen, I'll let you be my king... we've got our own little world.

+ The Story +

Royal River is an outstanding name. Why not use it to reflect the experience of players, event fans, weekend getaway seekers and special-day celebrators? For their recent brand awareness campaign, our team went “all in” on the concept of royalty. At Royal River Casino and Hotel, it’s always a great time to assume your throne.

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+ The Details +

  • Relatable and memorable storytelling with ordinary people treated like royalty
  • Custom “King of the World” and “Queen of the World” lyrics and music – recorded by Nashville recording artists
  • Multimedia campaign assets – broadcast TV, radio, outdoor billboards, digital, social and search ads
  • The symbol of the crown and robe is both whimsical and aspirational
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Start your reign today at Royal River Casino.
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+ The Results +

  • Well-received throughout the region – especially with the local core player group
  • The crown and robe is quickly becoming an iconic part of the Royal River experience – already making an appearance in “Capture the Crown” and “Royal Winnings Giveaway” player promotions
  • The “Take the Crown” tagline is fun, whimsical and laser-focused on the experience of leaving the ordinary day behind and treating yourself at Royal River

How might we...?

Step one, find your competitive advantage. Step two, get unexpected (and "can't miss") with the creative executions. Step three, make sure your stores in always in the right place, at the right time, for the right people.




+ Contact Us +

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