The Sioux Falls Police Department needed backup, Epicosity answered the call.

You would think that recruiting law enforcement officers involves enticing recruits with a promise of action, Hollywood-style "bad-assery," video-game-style gear and armored vehicles. Well, you’d be wrong. It’s easy to forget that they’re people, like you and me. In fact, they may be among the best of us. It’s been said that there’s three types of people in this world; wolves, sheep and shepherds. We looked for shepherds – Service-minded team players. People like nurses, teachers, athletes and military folks. People with a deep sense of community and those who take pride in making a difference.

Working collaboratively with the Sioux Falls PD, we facilitated a discovery session that included members from multiple departments and disciplines. Our findings led to a very specific strategy that informed our creative approach, speaking exactly to those we were calling on. Social media platforms like Facebook, YouTube, Instagram, and LinkedIn were central to the plan, supported by programmatic ads and targeted messaging to resonate with audience values of safety, trust, and community service.