Building Agency-Client Partnerships ft: Bergen Lindner || MOD Podcast

What makes an agency a partnership rather than just a vendor?

On this episode of A Matter of Degrees, Epicosity Account Executive Bergen Lindner unpacks what separates a vendor from a true marketing partner. For her, the best agency-client relationships are built on collaboration, trust and a shared curiosity.

Bergen dives into how collaboration and open communication can establish strong partnerships and transform tense feedback into opportunity. She emphasizes the importance of getting to the why to uncover insights that can change the path of the relationship.

From how brands can break free from the "Sea of Sameness" to how an account executive can help institutions find confidence in creative choices and create campaigns that push boundaries and make an impact.

If you’re seeking marketing that moves the needle, not just fills the calendar, this episode is for you. Bergen’s perspective is a reminder that great campaigns start with great relationships—and that true partnership always outperforms a pitch.

Key Takeaways

Too long didn't watch? Here's what you should remember. 

• Curiosity, collaboration and trust are key to a good agency relationship.
• If there's tension in a relationship or about creative, the best thing you can do is investigate the root of the issue.
• When everyone wants to reach the same goal and can share their insights, amazing things happen.
• Remember that your agency isn't a vendor, it's an extension of your team.

Hearing from an expert who works directly with other higher education marketing teams can help put things into perspective. Check out the episode for more.