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Explorers Credit Union

Rebrand brings new life to CU

Research and strategy pays off for this credit union rebrand.


  • Insights
  • Content
  • Strategy
  • Studio
  • Brand
  • Web

  • Financial Institution

The Story

When Services Center Credit Union came to Epicosity with big goals for a new name and a new brand experience, we got right to work… listening. After a thorough discovery phase, we aligned their foundational “whys” with what would soon become their new name, tone and design style. All the research and strategy paid off in a big way.

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The Details

  • Brand persona development and brand campaign strategy
  • Multiple round-table discovery sessions with every credit union team member + surveys to members and partners
  • Vintage modern logo design + new Explorers brand promise and compass design mark
  • Revised brand collateral, signage, credit/debit card designs, social media ads, outdoor billboards, local newspaper ads, website refresh and brand launch video

An adult male holding an Explorers Credit Union credit card.
A mobile phone displaying the new website on the screen.
A compass graphic for Explorers Credit Union.
Overwhelmingly positive reaction for credit union members and staff.
Increased momentum for subsequent branch location opening in the months following the rebrand.
Existing members felt the new energy, and potential members had even more reason to relate to (and choose) the Explorers brand experience.

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