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hello@epicosity.com

(605) 275-3742

300 North Main Avenue
Sioux Falls, SD 57104

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Industrial Federal Credit Union

Powering financial futures.

Taking back what’s ours. Epicosity and IFCU reestablish brand to grow market position

Capabilities

  • Insights
  • Media
  • Strategy
  • Production
  • Brand
  • Content
  • Studio
  • Web
Industry

  • Financial Institutions
Solutions

  • Brand Awareness

The Challege

Research revealed a growing recognition that the current brand—anchored a position of legacy—didn’t resonate with younger, more affluent, or digitally savvy members and prospects. We needed to pivot and reposition the brand without alienating IFCU’s existing members 

The Solution

IFCU retooled our brand position to be a strong brand statement that bridges the trust and stability valued by existing members with the aspirational, progress-driven mindset of younger audiences.
A redesigned graphic identity and launch video brought an immediate tangible statement of the commitment to back up that position.

ifcu-powering-your-financial-future
ifcu-Credit-Cards-Mockup
IFCU Credit Cards

The Work

Together with IFCU, we launched a brand campaign both internally and externally, with a new voice and tone that appeals to new, younger audiences. We established a “Powering your financial future” market position and the competitive advantages it brings, all wrapped in a new look and feel for the brand. IFCU is back and better than ever.

0:30 Brand Launch Video
IFCU SOcial Media Posts
ifcu-social-mock
IFCU Digital Ads
IFCU Brochure
IFCU_brochure-mock-2
IFCU ATM Wrap
ifcu-atm-wrap
IFCU Billboard
ifcu-billboard-1
IFCU Credit Cards
ifcu-Credit-Cards-Mockup

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