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Sioux Falls, SD 57104

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University of Sioux Falls

Redefining what it means to be a USF Cougar

Identifying greatness — injecting new energy into a campus grounded in a servant mindset

Capabilities

  • Insights
  • Media
  • Strategy
  • Video Production
  • Out-of-Home
  • Web
Industry

  • Higher Education
Solutions

  • Brand Awareness

The Challege

Pinpointing the intersection of a university experience rooted in belonging and community and the desire to achieve something spectacular required intensive discovery to get to the heart of who the USF student truly is.

The Solution

“Achieve Your Greatness” emphasizes the student journey in a new and unique way — one that is wholly their own and theirs to define. Greatness doesn’t look the same for every individual, and USF encourages that exploration to get to the heart of what makes you, well…you.

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USF Mall Window Graphics

The Work

Shooting on location at USF’s Sioux Falls campus, we were able to leverage a fleet of creative technicians to achieve a perpetual motion technique to match the lofty suggestion of the new tagline. That’s reflected in the design elements as well, with forward momentum a key component in every application.

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0:15 brand Video
USF Landing Page
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USF Digital Ads
USF Landing Page
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USF 'Achieve your greatness' Billboard
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