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Royal River Casino

Take the Crown

Royal River Casino lives up to its name with a rebrand that focuses on treating the customer like royalty.

Capabilities

Industry

  • Growth Marketing

The Challenge

Royal River Casino offers a luxury experience in Flandreau, SD! Their brand message, however, did not reflect the experience they provide or how they felt about themselves internally. This became prominent when a new casino/resort across the border in Iowa was gaining traction with a strong market presence. Royal River needed to remind everyone in the region what they stood for: a royal experience.

 

The Solution

 Epicosity helped Royal River Casino employ relatable and memorable storytelling that elevated ordinary individuals to a royal status, and infused a regal touch into the brand's narrative. The incorporation of the crown and robe icon is whimsical yet aspirational, symbolizing the casino's commitment to providing an elevated and royal experience. 

The Work

Royal River is an outstanding name. Why not use it to reflect the experience of players, event fans, weekend getaway seekers and special-day celebrators? Our team went “all in” on the concept of royalty. At Royal River Casino, it’s always a great time to assume your throne.

Royal River Casino Website
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Royal River Casino Vertical Social Videos
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The Work

“Bengals Rise” leaned into the notion of a hero’s journey — where your individual goals, dreams and desire drive the college experience you make for yourself. A thoughtful brand exploration with the ISU team helped us arrive at an authentic statement of truth that applies universally.

 

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Royal River Casino Billboards
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